The first auto dealership in Florida was opened in Miami in 1903. The South Florida Automobile Company opened their dealership selling steam powered cars. Around the same time, Fred E. Gilbert opened a garage in Jacksonville and placed the first car ad ever to appear in a Florida newspaper. However, the first car dealership to have success was the Potter Motor Car Company, established in 1910 in Jacksonville. They held the exclusive license to sell Cadillacs and Oldsmobiles within the state.Then, when Ford opened a factory in Jacksonville in 1924, dealerships opened up throughout the developed parts of the state, initially offering primarily Fords, Cadillacs, and Oldsmobiles.
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